Well… because instead of trying be likable we just think about ourselves.
Yes!, we do what we love and then try to find those like us.
We follow some basic rules, less call them values, a sort of philosophy that makes us run to the other side of the mountain.
We expect those joining us to embrace them too.
We stick to them.
We are locals in the 3 different sites of the world we run in. We can show an area because we belong to it.
We create running adventures and expeditions that are unique because they have our signature, they have a piece of who we are, they are the results of many years of exploration, we grew up on those trails and our kids are running them.
We believe that running is nothing more than a humble mean of transportation, we don’t care about calories, performance or heart rate, we are about traveling by foot. Our goal is to get running back to its origins as a mean of discovery.
We believe we are social animals, we run as a team, different pace sometimes but no one is left behind. Humans are tribal, we are a tribe of adventure runners.
If the bar is open we have a beer, if there’s a waterfall we go for a swim, If someone offers tea we say yes.
We love food and wine and tea and coffee …